Brock Cannon

Brock Cannon is the author of The Switchback Approach and founder of Men of the Wyld, a movement redefining how men connect, grow, and lead.

An endurance athlete, entrepreneur, and men’s group facilitator based in Bend, Oregon, Brock has spent decades exploring the intersection of grit, nature, and personal transformation. His book, The Switchback Approach, uses the metaphor of mountain ascents to show readers how to navigate life’s steepest challenges with patience, resilience, and strategy.

As founder of Men of the Wyld, Brock is pioneering a fresh model for men’s groups—rooted not in sitting circles, but in shared outdoor adventure, breathwork, cold immersion, and honest accountability. These practices forge trust and brotherhood through experience, not theory, creating sustainable communities where men thrive.

Brock’s work has been shaped by his background as a professional mountain biker, his entrepreneurial ventures, and his passion for helping men reclaim strength and presence in their lives. He’s also appeared on The Embracing Human Podcast (hosted by Scott Stone) and is connected to leaders in the personal development and wellness world, including Luke Storey.

When he’s not guiding men’s adventures, Brock can be found on Bend’s high-desert trails, plunging into icy rivers, or spending time with his wife and three daughters.