Brian Parana

More than a health coach, Brian Parana is a transformative catalyst who comprehends the intricate balance between professional achievement, personal well-being, and family responsibility.

With 20+ years of experience, Brian focuses NOT on a diet or just exercise but on empowering and building confidence for his clients. By blending science-supported strategies, relentless support, and a personalized plan, each client is designed to regain control of their health while building a career and supporting a family.

He helps clients prioritize health, whether that be weight loss, improving poor health, or simply a desire to live a healthier lifestyle. He helps clients identify other areas that may be obstacles towards a healthy, balanced life. Once identified, Brian and his clients work towards that desired balance.

Over the years, Brian has helped 1,000s of clients through being a personal trainer, CrossFit Gym owner, online speaker, and now coaching professionals around the globe with their fitness, nutrition, and lifestyle goals through commitment and dedication. He has had the privilege of coaching a 2-time Olympian and a CrossFit World Champion.

Now he helps men transform their bodies and lives with The Call To Rise, a 100-Day Fat Loss and Transformation Experience.

He is married to his high school sweetheart, Amber. Together, they have four children, ranging in age from 10 to 15. With three boys and one girl, Brian lives what he teaches every day. The Paranas have a passion for travel, having explored all 50 states and three continents so far. Their next goal is to visit ALL 7 continents.