March 17, 2023

Living WildFit | Navigating Fake Food and Deceptive Marketing

One of the most emotional relationships many of us have is with food, which is often mirrored in a love/hate relationship with our bodies.

The best thing I did for my physical health last year was a program called WildFit. In late 2021, I went into a prolonged depression and gained over 30 lbs. Last summer, finally feeling better and taking positive actions, my weight was the final obstacle. That's when I discovered my guest, Eric Edmeades.

Eric is a serial entrepreneur with experience in wireless networking, military research, and Hollywood film production. Today, Eric is a leading authority in Behavioral Change Dynamics. He has created and consulted on some of the world's most effective, transformative, and highly rated educational products and live events.

Eric's dedication and passion for improving the quality of human lives worldwide inspired his flagship program, WILDFIT®, globally recognized as the most effective health transformation program on the market.

We discuss the diet industry, food marketing, the difference between diet and lifestyle, and our emotional connections to food. I share what made the WILDFIT program unique and effective for me. It is really a health program with a great side effect of weight loss.

The only species that go on diets are humans and our pets. Yet, we are the sickest animals on the planet, so clearly, something isn't working. The food in WILDFIT is based on nutritional anthropology, not the latest fads. I can't recommend WOILDFIT enough, tune in and learn why.

Topics and Questions

  • 1:25 - WILDFIT is not called a diet; why?
  • 2:39 - How and why was Wildfit created?
  • 5:05 - What is different about this program?
  • 6:53 - What is the eating in Wildfit based on?
  • 12:10 - How much exercise is required in WILDFIT?
  • 13:05 - Andy's experience with diet and exercise before WILDFIT.
  • 14:09 - Has food marketing always been deceptive?
  • 17:44 - What are some common emotional issues related to food?
  • 19:44 - Being at the mercy of unconscious parenting and conscious and deceptive marketing.
  • 21:47 - Is WILDFIT too restrictive to live a normal life?
  • 24:00 - Benefits and insights of the program for Andy
  • 26:02 - If there was one "fake food" you could eliminate from the planet, what would it be?
  • 31:00 - What are you most proud of?
  • 32:30 - what's the best way for people to learn more about WILDFIT?

"Food science you read about in mainstream press today is actually dangerous." - Eric Edmeades

Links

Explore WILDFIT for yourself -- GetWildfit.com

Instagram -- @EricEdmeades


Connect with Andy and the Real Men Feel Podcast:

Interested in a Clarity Call with Andy? - visit theandygrant.com/talk

Instagram | @realmenfeelshow & @theandygrant

Personal Website | theandygrant.com for coaching, healing, and book info!

Podcast Website | realmenfeel.org for all things podcast-related!

RMF Facebook Group | realmenfeel.org/group

YouTube | https://youtube.com/realmenfeel


#RealMenFeel ep 294

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Greetings and welcome to real
men.

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Feel is it your host Andy?
Grant, I'm an author coach and

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healer, you can visit the
integrate.com to learn more

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about w.
Women feel exist to remind men

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that they're human beings.
They have the right to

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experience and express all of
their emotions.

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We have conversations that most
men are not having but that all

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men can benefit from.
You know, one of the most

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emotional relationships, many of
us have is with food and that is

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often mirrored in a love-hate
relationship with their own

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bodies.
The best thing I did for my

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physical health last year was a
program called wild fit in late

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2021.
I went into a prolonged period

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of depression and misery.
I gained over 30 pounds in just

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three months last summer,
finally feeling better about

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myself and taking positive
actions.

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Again, my weight was the final
obstacle.

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That's when I discovered my
guest.

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Eric Ed needs, Eric is a Serial
entrepreneur with experience,

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including Wireless networking
military research and Hollywood

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Film Production today.
Eric is a leading Authority in

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Ural change Dynamics.
He has created a consultant on

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some of the most effective
transformative and highly rated

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educational products and live
events in the world.

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Eric's dedication and passion
for improving the quality of

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human lives across the world,
was the inspiration behind his

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Flagship program.
Wild fit globally, recognized as

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the most effective Health
transformation program on the

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market, welcome to real men.
Feel Eric Thanks for having me.

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Good to be here.
So, I want to start, you do not

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call while fit a diet.
Why is that?

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Well, it's really a matter of
grammar.

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Frankly, you know, with every
with every other species on

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Earth, we worker, we refer to
their diet in a scientific sense

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that you know like an elephant
has a diet.

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It eats about 200 kilograms of
grass and bark and seasonal

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fruit in a drink 70 liters of
water.

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And that's its diet, and, and a
cheetah each 2.5.

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Kg kg of meat.
Fresh meat only, it won't eat

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dead meat.
That's its diet.

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And leaf cutter ants.
Well, they don't eat leaves, but

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the point is they have a diet
and it is only really humans

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that go on a diet, you know,
we've we do this with words

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every now and again, where we
change the meaning of a word to

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suit some marketing Trend.
So diet went from a species way

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of life, to Temporary alteration
to your normal day-to-day

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existence in order to help you,
squeeze in that dress for a

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special occasion.
You know, and and it's it's not

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functional that that use of the
word diet.

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And by the way, Way, there's
only a few like, there's a few

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humans, go on diets and our
pets.

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Go on diets and by the way, who
are the sickest animals on

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Earth, Did you create wild fit
because you had a challenge with

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your own own weight?
Or was it, was it something else

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that prompted you to do it?
You know I wasn't very I wasn't

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very cognizant of weight as a
problem, I was overweight but

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you know, antibody morphologies.
Interesting, when you're hanging

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around with people, you tend to
get a sense of your weight

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relative to their weight.
So you know, if you're at a if

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you're at a county fair and
Minnesota looking like, You were

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me, you'd feel pretty bloody
thin.

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Let me tell you, but, you know,
the average person would walk

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around and they wouldn't feel
particularly overweight because

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everybody is in that condition
and you know, I think that it,

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you know, in my early 20s, I was
overweight but what I was

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dealing with that was more acute
to me was a variety of really

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difficult symptoms.
I had terrible allergies.

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If I walked anywhere near a cat
or dust, I would II my sinuses

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would completely shut down.
I had to just have problems that

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cause debilitating pain.
My doctor had ordered me to have

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throat surgery.
You know, I was like I was

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really suffering a lot.
I had terrible cystic acne and

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so those things routinely sent
me to doctors and, and those

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doctors routinely gave me pills
and creams and inhalants, and

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even injections and all kinds of
different things.

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And nothing really worked for me
until I Revisited my

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relationship with food.
So, and when I did that, all the

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symptoms went away.
But I also lost about 35 pounds

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in the first month or so.
And I wouldn't have said I

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needed to.
But of course, once I did, I

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realized I did.
Yeah, that's why I was really

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impressed about when I when I
first heard about this was that

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you get this this program makes
you healthier and and just

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happens to lose you lose weight
for a lot of people they do.

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Yeah, it's a strange twist that
it's maybe two orders of

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magnitude more effective at
Weight Loss than any other quote

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diet that's ever been developed.
And, but it's not, it's not a

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diet program and it's not a
weight loss program.

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It's a lifestyle program but of
It plays into a very important

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principle.
And that is that is is when

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somebody develops a healthy
lifestyle, which means being

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well-nourished, but also running
through proper seasonal.

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Change when they go through
these metabolic modes, then what

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happens is that they right size.
And and by the way, that means

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that our clients that are under
weight gain weight, and I mean

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it's our clients that are
overweight lose weight.

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And our client said are already
at a normal weight and up

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changing your body composition
to a healthier competition with

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a higher muscle in the lower,
you know, lower fat level is,

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what's unique about this.
Compared to other diets is that

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it's not sort of this temporary
thing.

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Well funny built into the
question, right?

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It's it really, it really is not
a diet.

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It's not.
It isn't a diet in the sense

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that it isn't.
The temporary thing that we're

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using a system called behavioral
change, Dynamics and effective

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transformation, so that what
happens is, as you know, when

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you first of all, the programs
very sticky.

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So when people listen to video
one, they want to listen to

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video too.
And they want to go to video

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through and they want to talk to
their coach.

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And so there's No, they don't
have to pay attention the it,

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you know, it's kind of like
this.

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There are books that you have
to, like, force your eyes down

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the page.
And then there are books that

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pull your eyes down, the page.
Well, this program pulls you

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through it and so that's a big
part of it.

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But the other thing is that the
things that we do during the

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program, create new neurology
and and what that means is that

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it helps people reduce the
dependency on say, restriction

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and willpower which is never
going to work in the long term.

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And so what happens is when we
pull people People like year

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after they've done the program,
some eighty percent of them

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report that they're still way on
track and even those that report

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that they're not largely mostly
90%, tell us that, they didn't

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go all the way back to where
they were.

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They just didn't keep improving
quite the way they wanted to,

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and they could.
So it's the whole point is, is

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that the way the way a Diet
Works is to give you a whole

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series of restrictive rules,
many of which are

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counterproductive to the goal,
all of which are designed to

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harm.
Self-esteem.

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And and then you're supposed to
use willpower to hold on to

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that.
And then, of course, the average

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person, it can only do that.
The average is six days.

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So the average person can only
hang on for about six days and

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then they relapse doesn't work.
And what is the food?

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What is the eating in the
program based on, right?

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Okay, so let's say this that
there are three, there are three

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aspects of wild fit that are all
required for it, to be this.

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Effective and one of course is
like robust nutrition.

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You know, that that's the key
thing on.

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One of our principles, we have a
series of principles and one of

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the principles is that your
health is more dependent upon

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and determined by you getting
enough of your needs met, then

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you eliminating things.
So right away you know most

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diets like they just go up to
you and they rip your heart out

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of your chest.
You got to give up all your

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favorite stuff.
That's the first thing they open

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with.
Well that's going to be a

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problem for most people
especially when you get The

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emotional linkages and the and
all the stuff they've gone

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through.
So the the first thing that we

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do is we focus on improving
nutrition and where are the

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nutritional knowledge comes from
is nutritional anthropology?

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It comes from human history food
science?

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These days is it's so flawed
that it's that it's irrelevant.

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In fact, no irrelevant would
make it isn't strong enough,

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it's dangerous, that's what it
is.

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Irrelevant woodsy La, what.
I know the food science that you

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largely In the mainstream Press,
today is actually dangerous and

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I can just give you one example.
I read, two conflicting articles

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in the Daily Mail that talked
about the health or not of

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eating eggs, one article said
that the eggs were healthy and

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would even help prevent diabetes
in the other article said that

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eggs, increase the risk factor
for diabetes.

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Now, this is insane.
I so I decided to do, you know,

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I don't know if you know this
but a lot of people get their

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education from the headlines,
which is clearly a bad idea.

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So I decided to do something
novel.

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I read the actual article and
then Went even more novel and I

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read the study and here's what I
found out.

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Is that in the study what they
determined was that a percentage

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of the people in the study there
was flying around. 1200 people

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in the study was done in China
and a percentage of them found

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that the consumption of eggs
correlated with an increase in

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blood sugar.
So somewhere between that and it

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appearing in this one of the
most widely read Publications in

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the world.
The editorial, the writer, the

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editorial staff moved it from
correlates with an increase in

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blood sugar.
Sugar to creates diabetes like

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you know whatever but then I
went deeper into the study and

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what I found deeper into the
studies that it only happened

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with women, that's odd.
I mean that's that's odd.

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So then I read the disclosures
of this study and in the

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disclosures the study they said
that women on this study largely

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did not enjoy eating eggs in the
form of scrambled fried boiled,

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or poached, and ain't.
And they consume their eggs.

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As baked goods do not spend
cakes cookies.

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And what have you?
And that correlated with an

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increase in blood sugar, and all
of that gets translated into an

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article.
It says eggs, cause diabetes,

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you know, so the so food science
today is and is absolutely

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bought and paid for half the
time some companies are paying

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to increase the demand of their
food, the other half.

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They're paying very heavily to
decrease the demand of the food

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they're competing with.
So in this case that article was

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almost certainly pushed ahead by
somebody in the carbohydrate

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industry that wants to see
people eat less eggs because

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eggs are so safe.
Creating that they, that

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they're, you know, they want
people to eat their eggs.

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They want them to eat their
carbohydrate products instead of

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eating eggs.
So we're in this game of Risk

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for the food industry is
fighting for our plate.

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Share all the time.
So I have a better question if

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you suddenly got yourself an
exotic pet and you had to figure

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out what to feed it.
Would you go to Harvard website

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00:10:28,600 --> 00:10:30,200
or PubMed?
And look for the latest

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00:10:30,200 --> 00:10:32,200
double-blind study.
That was funded by a pet food

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00:10:32,200 --> 00:10:34,500
company to figure out what you
should feed your pet, or would

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you watch the nature channel,
right?

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00:10:37,200 --> 00:10:39,100
Right.
It's nature Channel within an

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hour.
You would have a pretty good

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understanding of what your
animals lifestyle is, because

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there it is in nature.
Well, we have both present-day

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00:10:45,900 --> 00:10:48,500
hunter-gatherer communities and
we have the archaeological

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record, there is no question
about the evolved human diet.

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There is no question anybody who
wants to argue.

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00:10:52,900 --> 00:10:56,700
There's a question just doesn't
know or well they know and they

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00:10:56,700 --> 00:10:59,000
have an agenda.
So when we look at nutritional

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anthropology, we were able to
create a very good makeup of,

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not only what we ate, but in
roughly, what ratios and also in

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what seasonal Cycles, we ate
them in and and that that's

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where the Churchill underpinning
of wild to comes from then I've

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already hinted towards this is
second feature.

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That's very you know, that's
unique and a big part of why.

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Well, if it's such a
differentiator is that we

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recognize that not only did our
ancestors evolved to survive

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seasonal, fluctuation, but to
utilize those seasonal modes,

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they are important to us.
It's actually important to go

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through seasonal, fluctuation
and, and when you fail to do

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that, you put your body out of
balance.

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And then the third piece really
has to do with the behavioral,

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change the psychology of it.
It will power alone is never

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going to get the job done and
you're changing Urology.

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Has to happen in the program is
designed to do that.

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Yeah.
And it does that amazingly well,

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I don't know if there's a
conscious gamification but it

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was fun.
Like every Friday you call it

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enhancement day and it's like oh
What's it gonna be?

241
00:11:55,300 --> 00:11:57,500
What's it going to be in?
The community is excited to find

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out what the new thing is, it
worth is new thing or whatever

243
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might be.
It was really interesting and

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you know, a lot of other
programs make a big point of

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exercise as well.
So how much exercise Is required

246
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in Wild fit?
Well, frankly, no exercise is

247
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required.
We encourage people to undertake

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something that we call
intentional movement and that is

249
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to, you know, take extra steps
and forego the Rockstar parking

250
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and skip the elevators for the
few floors.

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And that's the leaders in that
kind of stuff.

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And, and, you know, we also
don't discourage somebody, if

253
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they want to go out there and
exercise, unless there are

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particular profile, which is to
say that they're carrying, say,

255
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over about 30 pounds.
And they really have A fair bit

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of weight, they want to release.
And in that case, will often

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discourage them from doing
intensive exercise, particularly

258
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if they're women because they,
that increases cortisol

259
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production, which has the effect
of potentially slowing down the

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weight, release the truth is
your body shape.

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00:12:52,900 --> 00:12:58,100
In terms of, you know, releasing
weight is 95% food and 5%

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exercise that 5% exercise is
incredibly important, but if you

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do it in the wrong order it's
frankly dangerous.

264
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That's one of the biggest pieces
I took out This ayat always why

265
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I want to lose weight.
I'm going to exercise more and

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eat less, and, and nothing
changed or sometimes, I would

267
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even gain weight.
So, yeah, it wasn't till I

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realized, I was, well, family
realize.

269
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I was, I was putting my body
into starvation mode and my body

270
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was fighting to keep all the
fatted could because it's like,

271
00:13:25,900 --> 00:13:27,900
what are you doing to me?
Yeah, yeah.

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That's exactly what right?
And you know, the the diet

273
00:13:31,500 --> 00:13:34,100
industry on the whole, I mean
they asked people in calories

274
00:13:34,100 --> 00:13:36,300
trick, they don't understand
that the metabolic response to

275
00:13:36,300 --> 00:13:37,900
calorie restriction is to hold
on tighter.

276
00:13:38,000 --> 00:13:40,200
R-right, they asked people to
count calories.

277
00:13:40,200 --> 00:13:43,400
Well, that is also stressful and
we're raising cortisol level.

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00:13:43,600 --> 00:13:46,100
They asked people to wait, wait,
wait, themselves all the time

279
00:13:46,100 --> 00:13:48,700
that's stressful.
They asked him to do intensive

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00:13:48,700 --> 00:13:51,100
levels of exercise, which most
of them aren't in the physical

281
00:13:51,100 --> 00:13:53,000
shape to be doing.
So they damage their knees and

282
00:13:53,000 --> 00:13:56,700
what have you and and then on
top of all that, they asked them

283
00:13:56,700 --> 00:13:59,400
to feel guilt and shame.
When they can't stick to the

284
00:13:59,500 --> 00:14:02,200
incredibly complex set of rules
of the diet and of course, guilt

285
00:14:02,200 --> 00:14:03,600
and shame are both food
triggers.

286
00:14:03,900 --> 00:14:06,300
So the diet industry is
basically designed to damage

287
00:14:06,300 --> 00:14:07,900
your self-esteem and Trigger
food.

288
00:14:08,000 --> 00:14:11,700
Savings as it always been this
way, did was there ever food

289
00:14:11,700 --> 00:14:14,500
marketing that we just accurate
and trying to help consumers?

290
00:14:17,300 --> 00:14:22,500
You know, I don't know that
there's like one particular evil

291
00:14:22,500 --> 00:14:26,400
executive working in a software
company in Atlanta Georgia II

292
00:14:26,400 --> 00:14:30,900
just you know, just randomly.
But what I do think is that, you

293
00:14:30,900 --> 00:14:34,000
know, I think with this way, I
saw a comedian do this.

294
00:14:34,000 --> 00:14:36,900
Once I wish I could give credit
but I'll just, I'll just steal

295
00:14:36,900 --> 00:14:38,800
it and hope that somebody knows
where it came from.

296
00:14:38,800 --> 00:14:40,800
But it's like, you know, you
could get all angry and you

297
00:14:40,800 --> 00:14:42,800
could go, that's it.
I'm so mad at what the food

298
00:14:42,800 --> 00:14:44,900
industry's doing and they sneak
sugar into.

299
00:14:45,000 --> 00:14:46,600
In their manipulative marketing
campaigns.

300
00:14:46,700 --> 00:14:48,300
I want to go to the food
industry and I want to punch

301
00:14:48,300 --> 00:14:51,000
somebody in the face, okay?
Who you going to punch in the

302
00:14:51,000 --> 00:14:53,400
face or you gonna go punch the
girl at the retail or the boy at

303
00:14:53,400 --> 00:14:55,800
the retail counter who's was
clearly not their fault.

304
00:14:55,800 --> 00:14:58,500
So you better go find the
manager of the store but it's a

305
00:14:58,508 --> 00:15:01,600
retail chain saw his faults now
we got to go maybe go directly

306
00:15:01,600 --> 00:15:04,000
to manufacture that Nabisco and
I want to punch them in the

307
00:15:04,008 --> 00:15:05,200
face.
So I think I can't believe

308
00:15:05,200 --> 00:15:07,400
you're doing this to us.
Only that person's just doing a

309
00:15:07,408 --> 00:15:09,800
job, that's the job they got.
They're not, they're not evil,

310
00:15:09,800 --> 00:15:12,200
they're just hitting the target.
So why are they doing it then?

311
00:15:12,200 --> 00:15:15,200
Oh, you know why?
It's because the CEO that That's

312
00:15:15,200 --> 00:15:17,300
who we gotta punch in the face.
We got to go punch the CEO in

313
00:15:17,300 --> 00:15:18,600
the face.
We're doing it.

314
00:15:18,600 --> 00:15:23,900
Well, the CEO toe is really just
doing what the board told him to

315
00:15:23,900 --> 00:15:26,400
do or her to do.
So, what we got to do is go find

316
00:15:26,400 --> 00:15:28,300
the members of the board and
punch all of them in the face,

317
00:15:28,300 --> 00:15:30,000
right?
You know, that you guys did this

318
00:15:30,000 --> 00:15:32,900
to us, you see you board members
that Nabisco.

319
00:15:32,900 --> 00:15:36,700
It's your fault.
Only only the board members are

320
00:15:36,700 --> 00:15:38,700
really, they're really just
trying to.

321
00:15:38,900 --> 00:15:41,300
They're really just trying to do
what the shareholders told him

322
00:15:41,300 --> 00:15:42,700
to do so who are the
shareholders?

323
00:15:42,700 --> 00:15:46,300
Well, they shareholders are.
The large Pension funds that

324
00:15:46,300 --> 00:15:48,300
you're in my parents have their
pensions in.

325
00:15:48,300 --> 00:15:50,300
So we got to go punch our
parents in the face.

326
00:15:50,600 --> 00:15:54,200
You know what, I'm trying to get
at is that I don't think there's

327
00:15:54,200 --> 00:15:59,600
a specific evil person making
this stuff happen and I think

328
00:15:59,600 --> 00:16:02,000
occasionally there are people
that in the food industry.

329
00:16:02,000 --> 00:16:04,000
That really mean to do good
things.

330
00:16:04,300 --> 00:16:07,200
But if we take a look at like
Kellogg's for example, Kellogg's

331
00:16:07,200 --> 00:16:10,600
has, you know chemical materials
that are in their food in

332
00:16:10,600 --> 00:16:13,200
America that they have
acknowledged are bad and that

333
00:16:13,200 --> 00:16:17,600
they specifically Cause problems
with attention deficit.

334
00:16:17,700 --> 00:16:20,400
Like, they've acknowledged that
they then undertook to remove

335
00:16:20,400 --> 00:16:22,800
those things from their food.
They missed their own deadline

336
00:16:22,800 --> 00:16:25,700
for removing them because a they
haven't found the right

337
00:16:25,700 --> 00:16:27,300
formulations to replace them
yet.

338
00:16:27,300 --> 00:16:31,000
With meanwhile in the EU,
Kellogg's make cereal there

339
00:16:31,000 --> 00:16:34,600
without those chemicals.
Because in the EU, there are

340
00:16:34,600 --> 00:16:36,900
regulations that protect the
citizens against that kind of

341
00:16:36,900 --> 00:16:40,600
thing.
So you know it's it's hard to

342
00:16:40,600 --> 00:16:43,100
know exactly when all this
started but I will say this,

343
00:16:43,500 --> 00:16:46,400
it's not new.
And it really comes down to you

344
00:16:46,400 --> 00:16:50,700
and me because if you and me
20,000 years ago were walking

345
00:16:50,700 --> 00:16:53,400
along and we return to one of
the camps that we as

346
00:16:53,400 --> 00:16:55,600
hunter-gatherers would
occasionally return to.

347
00:16:56,000 --> 00:16:58,300
And we haven't been there for
about two years and we sit down

348
00:16:58,300 --> 00:17:00,800
and we look over and we go, oh
my gosh.

349
00:17:01,500 --> 00:17:05,900
What's going on over there?
Like what Andy?

350
00:17:06,000 --> 00:17:08,000
There's do?
You know that one fruit that we

351
00:17:08,008 --> 00:17:11,800
really like it's growing right?
Where you and I sat last year.

352
00:17:11,800 --> 00:17:14,900
Remember we had the handfuls and
we were eating, you don't think

353
00:17:15,000 --> 00:17:17,800
Think we did that to you I mean
something like that had to

354
00:17:17,800 --> 00:17:19,500
happen right?
At one point in time.

355
00:17:19,500 --> 00:17:22,599
Some early human spotted the
pattern we throw the seeds there

356
00:17:22,599 --> 00:17:25,900
or we drop them or and they
start growing along that path or

357
00:17:25,900 --> 00:17:28,600
in that spot and the minute we
spotted that.

358
00:17:28,600 --> 00:17:30,100
Here's here's the next
conversation.

359
00:17:30,800 --> 00:17:34,500
Well Andy, since we now know how
to grow food, should we grow the

360
00:17:34,500 --> 00:17:36,500
yummy?
Sweet stuff, or the green?

361
00:17:36,500 --> 00:17:39,800
Bitter stuff.
And that's where it all went

362
00:17:39,800 --> 00:17:40,400
wrong.
The minute.

363
00:17:40,400 --> 00:17:42,600
We could start growing for
pleasure.

364
00:17:44,200 --> 00:17:46,900
So you've mentioned just now
eating for pleasure but also the

365
00:17:46,900 --> 00:17:50,100
guilt and shame are.
What are the most common

366
00:17:50,100 --> 00:17:53,100
emotional issues or resistance
tied to food?

367
00:17:54,200 --> 00:18:00,100
Wow, there are so many they and
really it really all begins in

368
00:18:00,100 --> 00:18:03,300
childhood.
I'm sure you've seen this, but

369
00:18:03,300 --> 00:18:06,100
you've got a child, you know,
running down the street, trips

370
00:18:06,100 --> 00:18:11,300
falls lands, lands, hard.
Looks up immediately for parent

371
00:18:11,800 --> 00:18:14,600
if it cannot find a parent and
it wasn't hurt that bad.

372
00:18:14,700 --> 00:18:17,500
And what does it do?
That child just gets up keeps

373
00:18:17,500 --> 00:18:23,700
playing but if mummy or daddy or
nearby, you know, it's right and

374
00:18:23,700 --> 00:18:26,500
no Mommy, your daddy being in.
Good parents would do anything

375
00:18:26,500 --> 00:18:27,500
to end.
Their child's painting, the

376
00:18:27,500 --> 00:18:30,100
cookie and the minute, they hand
over that cookie.

377
00:18:30,100 --> 00:18:32,500
The child stops crying.
So first of all the parents

378
00:18:32,500 --> 00:18:35,400
learn shit, that works well and
secondly the child learns.

379
00:18:35,400 --> 00:18:38,900
Oh look, The Cookie is related
to love and healing and

380
00:18:39,100 --> 00:18:43,100
Anesthesia it, neutralizes pain.
And so now, you wonder why it 45

381
00:18:43,100 --> 00:18:45,700
years old, you walk in and buy a
back box of Chips, Ahoy on

382
00:18:45,700 --> 00:18:47,100
scarf.
The thing down, well, because

383
00:18:47,100 --> 00:18:49,600
you're in pain.
So, there's, there's a bunch of

384
00:18:49,608 --> 00:18:51,600
those types of things.
But then, there's also the food

385
00:18:51,600 --> 00:18:56,100
industry that have very
intentionally attempted to

386
00:18:56,100 --> 00:18:59,300
remove your capacity for
conscious decision making by

387
00:18:59,300 --> 00:19:01,100
anchoring emotional states to
their food.

388
00:19:01,200 --> 00:19:03,800
You deserve a break today, you
deserve a kid cap.

389
00:19:03,800 --> 00:19:07,400
I mean, it was entirely about
trying to get you to go right in

390
00:19:07,400 --> 00:19:11,500
and get their thing the minute.
You are on a break and, and, and

391
00:19:11,800 --> 00:19:14,700
like, let's be clear.
They have the best marketers in

392
00:19:14,700 --> 00:19:16,600
the world, because most of them
are now owned by tobacco

393
00:19:16,600 --> 00:19:19,200
companies.
So in those tobacco people, they

394
00:19:19,200 --> 00:19:20,900
knew what they were doing
manipulating.

395
00:19:20,900 --> 00:19:23,800
I mean, they were manipulating
people into doing something

396
00:19:23,800 --> 00:19:26,400
that's obviously not a good
idea, inhaling smoke.

397
00:19:26,400 --> 00:19:29,200
I mean, anybody sitting around a
campfire, nose inhaling smoke is

398
00:19:29,200 --> 00:19:33,000
obviously not a good idea and
they managed to trick the vast

399
00:19:33,000 --> 00:19:35,400
majority of the people at the
time to do that thing.

400
00:19:35,600 --> 00:19:37,900
And once they had to move out of
that, they moved and took those

401
00:19:37,900 --> 00:19:40,500
manipulative marketing.
And addiction programs and what

402
00:19:40,500 --> 00:19:42,000
have you moved them into the
food industry.

403
00:19:42,900 --> 00:19:47,700
So it seems we're at the mercy
of unconscious parenting and

404
00:19:47,700 --> 00:19:49,600
very conscious and deceptive
marketing.

405
00:19:50,400 --> 00:19:53,100
There you go, there you go.
It's like, it's like, you know,

406
00:19:54,200 --> 00:19:56,300
one of the, one of the ways to
look at it is often talk to

407
00:19:56,300 --> 00:19:58,900
parents and like, I don't really
want to, I don't, you know, I

408
00:19:58,908 --> 00:20:02,100
don't like sales and like well I
tell you right now, the entire

409
00:20:02,100 --> 00:20:04,300
Destiny of your children comes
down to who the who's the best

410
00:20:04,300 --> 00:20:06,500
sales people in their life?
Because the drug dealer down,

411
00:20:06,500 --> 00:20:08,600
the street is the salesperson
and they're going to sell them

412
00:20:08,600 --> 00:20:10,000
on it.
Drugs, you got to sell them off

413
00:20:10,000 --> 00:20:12,500
the drugs.
So, you know, it really comes

414
00:20:12,500 --> 00:20:15,900
down to that and the trouble is
that most parents don't

415
00:20:15,900 --> 00:20:18,500
understand what's going on with
the food industry and they don't

416
00:20:18,500 --> 00:20:21,100
understand.
Like I was really blown away.

417
00:20:21,100 --> 00:20:24,000
I was in a restaurant with some
very good friends of mine and

418
00:20:24,000 --> 00:20:26,600
this is some years ago now.
But we're at this restaurant and

419
00:20:26,600 --> 00:20:28,700
they had a little boy and he was
about two and a half or

420
00:20:28,700 --> 00:20:31,700
approaching 3 years old and the
father ordered a Coke which I

421
00:20:31,708 --> 00:20:35,900
just, I forgot people did that.
Like, I forgot that people do

422
00:20:35,900 --> 00:20:36,800
that.
It's like, sometimes I see

423
00:20:36,800 --> 00:20:38,900
people smoking to go.
Oh my God, they still do.

424
00:20:39,000 --> 00:20:42,000
That I didn't know I have
sheltered myself, but so we

425
00:20:42,008 --> 00:20:44,100
ordered a Coke and then he
poured some of the coke into a

426
00:20:44,108 --> 00:20:46,800
little glass and he handed it to
his son at two and a half years

427
00:20:46,800 --> 00:20:49,300
old.
And I'm like, Hold on.

428
00:20:49,300 --> 00:20:52,800
Now, what is going on here?
And then the kid wouldn't take

429
00:20:52,800 --> 00:20:55,100
it because kids shipped it.
Typically don't like new things,

430
00:20:55,100 --> 00:20:57,000
right?
So so they don't like new things

431
00:20:57,000 --> 00:20:59,000
that's, you know, so that's why
it's hard to get them to eat

432
00:20:59,000 --> 00:21:01,100
broccoli because if they didn't
grow up eating it, then it's new

433
00:21:01,100 --> 00:21:03,500
and they don't want to have it.
So the kid doesn't want any

434
00:21:03,500 --> 00:21:05,000
goes, no, come on.
Give it a try and get a try.

435
00:21:05,000 --> 00:21:06,700
No kidding.
The father took on the role of

436
00:21:06,700 --> 00:21:08,400
the drug dealer.
Come on kid.

437
00:21:08,400 --> 00:21:11,600
You're gonna love it.
You're gonna love it so much,

438
00:21:11,600 --> 00:21:14,200
give it a try.
And of course the kid does and

439
00:21:16,100 --> 00:21:17,700
And there it is.
The addictions begun.

440
00:21:17,800 --> 00:21:20,500
Well, if it were me as a parent
I would have waited.

441
00:21:20,500 --> 00:21:23,600
As long as I could for that
introduction to happen, I

442
00:21:23,600 --> 00:21:25,200
wouldn't have forbidden it,
don't get me wrong.

443
00:21:25,200 --> 00:21:27,500
That doesn't work either.
Forbidding it just activates the

444
00:21:27,500 --> 00:21:30,300
child's desire to Rebel.
What I would have preferred to

445
00:21:30,300 --> 00:21:34,000
do is wait until it was
unavoidable Because by the time

446
00:21:34,000 --> 00:21:37,100
it's unavoidable, the child has
a better sense of consequences,

447
00:21:37,600 --> 00:21:38,800
you know, a four or five year
old.

448
00:21:38,800 --> 00:21:41,800
Child, can link up a temper,
tantrum with the coke.

449
00:21:41,800 --> 00:21:44,800
They drank an hour before they
can figure that out, but not, if

450
00:21:44,800 --> 00:21:46,300
they were already addicted from.
M2.

451
00:21:47,300 --> 00:21:51,400
I mentioned that some people's
fears around hearing while fit

452
00:21:51,400 --> 00:21:54,300
our that it's so restrictive.
I can't live my life.

453
00:21:54,300 --> 00:21:55,800
I can't go out to eat.
I can't see people.

454
00:21:55,800 --> 00:21:59,200
I've just got to, like, lock
myself at home and not touch,

455
00:21:59,200 --> 00:22:03,500
all the evil Foods in the world.
Why would you say no, I can tell

456
00:22:03,500 --> 00:22:06,400
you nobody, who does wild fit,
says that?

457
00:22:06,400 --> 00:22:09,400
It's the people who are thinking
of doing it, who think it's a

458
00:22:09,408 --> 00:22:11,500
diet.
And and so then they, then they

459
00:22:11,500 --> 00:22:13,900
feel like that because diets
have made them feel that way in

460
00:22:13,900 --> 00:22:16,300
the past, a huge amount of what
we have to do in marketing.

461
00:22:16,300 --> 00:22:17,600
Say, look, it's not gonna be
like anything you've done

462
00:22:17,600 --> 00:22:19,300
before.
Like it's just not, by the way,

463
00:22:19,300 --> 00:22:21,900
you tell me on day one, when you
showed up, didn't you think it

464
00:22:21,900 --> 00:22:24,200
was just like it was so
different than anything you've

465
00:22:24,200 --> 00:22:26,500
seen before you or even question
whether or not it was saying is

466
00:22:26,500 --> 00:22:27,600
that was that would that be fair
to say?

467
00:22:27,608 --> 00:22:31,000
Yeah, that's accurate.
Yeah, it's that different And

468
00:22:31,000 --> 00:22:34,000
so, you know, it's when people
say that I have two different

469
00:22:34,000 --> 00:22:35,500
responses, one is, you won't
feel that way.

470
00:22:35,500 --> 00:22:37,200
Once the once you've gone
through the program because

471
00:22:37,200 --> 00:22:40,200
you'll have new neurology about
food and the other.

472
00:22:40,200 --> 00:22:43,800
The other thing about that is
that, you know, are you willing

473
00:22:43,800 --> 00:22:45,900
to walk into a restaurant order
food, you way you want to have

474
00:22:45,900 --> 00:22:48,100
it and and you know because
these days you go in a

475
00:22:48,100 --> 00:22:50,600
restaurant and most of the items
on the menu, the way I look at a

476
00:22:50,608 --> 00:22:54,300
menu is a menu is a badly
organized list of ingredients.

477
00:22:55,100 --> 00:22:57,200
The menu shows you what the
restaurant has and the way

478
00:22:57,200 --> 00:22:59,200
they'd like to serve it to you
but it doesn't have to be that

479
00:22:59,200 --> 00:23:00,500
way.
And then some people go.

480
00:23:00,500 --> 00:23:03,300
I don't want See that guy, you
know, I want to be the bad guy,

481
00:23:03,600 --> 00:23:05,700
you know.
Can I have it with this?

482
00:23:05,700 --> 00:23:08,000
And without that in a little bit
of this and can you swap one of

483
00:23:08,000 --> 00:23:10,000
the I don't want to be that guy?
Well, you know what?

484
00:23:10,000 --> 00:23:11,900
That guy is way less likely to
get diabetes.

485
00:23:11,900 --> 00:23:14,300
That guy is way Lesley.
You have circular or problems

486
00:23:14,300 --> 00:23:16,900
that resulted in a tation.
And you know, vision loss, that

487
00:23:16,900 --> 00:23:18,500
guy is way less likely to get
cancer.

488
00:23:18,500 --> 00:23:20,200
That guy's way less likely to
have heart disease.

489
00:23:20,300 --> 00:23:23,400
That guy is way more likely to
live in his old age, and be able

490
00:23:23,400 --> 00:23:25,300
to play on the floor with his
grandchildren, because his knee

491
00:23:25,300 --> 00:23:27,600
still bloody work.
That's who that guy is.

492
00:23:27,800 --> 00:23:29,900
And that has a lot to do with
self-esteem.

493
00:23:30,100 --> 00:23:32,800
It takes.
Self-esteem to walk in and and

494
00:23:32,800 --> 00:23:35,000
have it the way you wanted.
It takes self-esteem to say to

495
00:23:35,000 --> 00:23:36,300
your friends.
I'd love to come for dinner, you

496
00:23:36,308 --> 00:23:38,000
just need to know.
This is the way it is.

497
00:23:38,000 --> 00:23:41,800
For me, that take self-esteem
and a big part of what wild fits

498
00:23:41,800 --> 00:23:45,000
about is building self-esteem.
A big part of the diet industry

499
00:23:45,000 --> 00:23:47,800
is reducing self-esteem, and
that's exactly what happened.

500
00:23:47,800 --> 00:23:50,400
Somebody goes on a diet when
they're done, they have less

501
00:23:50,400 --> 00:23:52,800
self-esteem than when they
started by the time you've gone

502
00:23:52,800 --> 00:23:55,300
through the first three weeks of
wild fit you feel better about

503
00:23:55,300 --> 00:23:58,600
yourself as a human being for
pleb for a plethora of reasons

504
00:23:58,600 --> 00:24:01,400
as you know?
Yeah yeah some of the It's that

505
00:24:01,400 --> 00:24:04,900
that I found unique to, it were
the amount and level of coaching

506
00:24:04,900 --> 00:24:08,900
happening, the the full concept
of a being in a community.

507
00:24:09,100 --> 00:24:12,100
This isn't something that that
you just like, oh, I'll start

508
00:24:12,100 --> 00:24:16,700
this by myself, my own schedule,
like it's very organized.

509
00:24:16,700 --> 00:24:20,000
And yeah, even again, it's
ritualised with again with that

510
00:24:20,000 --> 00:24:21,200
Friday waiting.
What's next?

511
00:24:21,200 --> 00:24:24,100
And what's it going to do to us
now and, you know, that sort of

512
00:24:24,100 --> 00:24:26,600
thing.
But but again II surprise I

513
00:24:26,600 --> 00:24:30,600
found it just surprisingly fun
but the psychological aspects.

514
00:24:30,800 --> 00:24:34,400
These were truly blow him out.
Like I've done, I've done lots

515
00:24:34,400 --> 00:24:38,100
of work but I was still like,
shocked that every food that I

516
00:24:38,100 --> 00:24:41,400
have ever overeaten was a food
that was a reward in my

517
00:24:41,400 --> 00:24:44,400
childhood and I never realized
that and told you asked me to

518
00:24:44,400 --> 00:24:47,300
look into it.
Yeah, so it was little things

519
00:24:47,300 --> 00:24:49,500
like that, that added up to Big
differences.

520
00:24:49,900 --> 00:24:55,800
And, you know, with my program
ended on Thanksgiving Day which

521
00:24:55,800 --> 00:24:56,900
was.
I hope you can do Thanksgiving,

522
00:24:56,900 --> 00:24:58,400
how can you?
I'm like well we did it by

523
00:24:58,400 --> 00:25:00,000
having the healthiest
Thanksgiving ever had in our

524
00:25:00,000 --> 00:25:03,200
lives and it was And you felt
better the next day than anybody

525
00:25:03,200 --> 00:25:04,600
else.
Did after Thanksgiving.

526
00:25:04,900 --> 00:25:07,500
Yep.
Normally my normal Thanksgiving,

527
00:25:07,500 --> 00:25:11,100
we always host, would everyone
goes home and at midnight, I

528
00:25:11,100 --> 00:25:15,000
finish like five pies by myself
as a Penance as a reward.

529
00:25:15,000 --> 00:25:17,100
And I feel gross for the next
two or three days, that's my

530
00:25:17,100 --> 00:25:19,400
normal Thanksgiving and that did
not happen this year and they

531
00:25:19,400 --> 00:25:23,100
did not miss it.
And then December, we went to

532
00:25:23,100 --> 00:25:26,200
Las Vegas for a wedding and in
some of the marketing, you say

533
00:25:26,200 --> 00:25:29,600
you'll be able to withstand the
most decadent Buffets in Vegas.

534
00:25:29,800 --> 00:25:32,200
I'm like, oh we're going to put
This is the test and yeah, it

535
00:25:32,200 --> 00:25:38,000
all looked gross to me.
I was amazed, I don't I think I

536
00:25:38,000 --> 00:25:39,800
hope we were there for seven
days.

537
00:25:40,100 --> 00:25:42,900
I think we had one dessert.
One set a really high end fancy

538
00:25:42,900 --> 00:25:44,500
place.
Not just eating like free ice

539
00:25:44,500 --> 00:25:46,500
cream bars and just stuff like
that anywhere.

540
00:25:46,500 --> 00:25:51,400
So it not only did it work
during the program, you know.

541
00:25:51,400 --> 00:25:54,800
You you you there's a way of
living the program.

542
00:25:54,900 --> 00:25:57,600
So again, it's not this temp.
It's a temporary thing kind of

543
00:25:57,600 --> 00:26:00,600
with, with the structure but
then it is really surprisingly.

544
00:26:00,800 --> 00:26:03,700
Easy to keep going.
If I know there are a lot of

545
00:26:03,900 --> 00:26:07,900
foods that you are not a fan of,
if they're if you had the power

546
00:26:07,900 --> 00:26:11,000
to remove one food or so-called
fake food, what would it be?

547
00:26:12,600 --> 00:26:16,400
Well, you know it's sort of a
funny thought exercise because

548
00:26:16,400 --> 00:26:19,000
you know, you could you could
you zero in on a particular

549
00:26:19,000 --> 00:26:23,700
food, that that was like the
linchpin or the Keystone

550
00:26:23,700 --> 00:26:25,200
ingredient.
That's in a lot of food.

551
00:26:25,200 --> 00:26:28,000
You know, you could say well
like refined sugar, for example,

552
00:26:29,300 --> 00:26:33,100
but the truth is what I would do
right now, if I really had the

553
00:26:33,100 --> 00:26:35,800
power to do it is I would just
delete all breakfast cereal,

554
00:26:36,600 --> 00:26:38,500
just delete breakfast Europe
because that's where a huge

555
00:26:38,500 --> 00:26:40,300
amount of the problem.
Starts for children and said,

556
00:26:40,300 --> 00:26:42,200
they're being fed dessert.
Every day before they go to

557
00:26:42,200 --> 00:26:43,200
school.
And we wonder why they have

558
00:26:43,200 --> 00:26:45,500
attention deficit problems.
And we wonder why they have I

559
00:26:45,500 --> 00:26:47,100
hyperactivity problems.
Well, guess what?

560
00:26:47,300 --> 00:26:49,900
The number two ingredient on
almost every breakfast cereal in

561
00:26:49,908 --> 00:26:53,200
the world is number is sugar and
that in the old and generally,

562
00:26:53,200 --> 00:26:56,000
if it isn't number two, it's
because it's number one and then

563
00:26:56,000 --> 00:26:57,900
kids are sprinkling sugar on top
of it off.

564
00:26:57,900 --> 00:26:59,400
And you know, we're honey or
something like that.

565
00:26:59,400 --> 00:27:02,300
So I would I would eliminate
breakfast cereal.

566
00:27:02,300 --> 00:27:05,600
I think Kellogg Kellogg did US
UND.

567
00:27:05,600 --> 00:27:07,800
I believe.
He think he was, I think he

568
00:27:07,800 --> 00:27:09,600
thought he was doing the right
things and he had people going

569
00:27:09,600 --> 00:27:11,200
on fasting and all kind of stuff
you just have leave.

570
00:27:11,400 --> 00:27:14,600
Misguided and and he and being
as misguided it is, he's now

571
00:27:14,600 --> 00:27:17,600
caused Untold death and harm to
hundreds of thousands millions

572
00:27:17,600 --> 00:27:19,900
of people.
And so I would I would remove

573
00:27:19,900 --> 00:27:24,600
breakfast cereal if I could do
it and we mentioned all sorts of

574
00:27:25,000 --> 00:27:27,800
health issues and diseases that
come about from the eating, the

575
00:27:27,800 --> 00:27:31,300
wrong things.
So is it truly the most

576
00:27:31,300 --> 00:27:36,000
effective and cost-effective and
speed effective way to eliminate

577
00:27:36,000 --> 00:27:40,300
Disease by changing.
What we put in our bodies, You

578
00:27:40,300 --> 00:27:45,100
know?
Yeah, I can give you some sort

579
00:27:45,100 --> 00:27:48,000
of, I suppose relatively hard
evidence of that you see the,

580
00:27:48,400 --> 00:27:50,900
your body wants to be healthy.
Everybody's body wants to be

581
00:27:50,908 --> 00:27:53,600
healthy.
So, your immune system, let me

582
00:27:53,600 --> 00:27:55,700
just back up from it.
You don't have an immune system,

583
00:27:55,700 --> 00:27:58,300
nobody has an immune system,
there's no immune system.

584
00:27:58,600 --> 00:28:02,200
Your body is an immune system.
Every, every part of your body

585
00:28:02,200 --> 00:28:06,200
is working to keep it healthy
and heal it and protect it from

586
00:28:06,200 --> 00:28:08,200
pathogens.
He's like, you know, the

587
00:28:08,200 --> 00:28:10,600
closest, Part of the, the one
part of the body, you could kind

588
00:28:10,600 --> 00:28:14,800
of argue has the strongest role
in say, being an immune system

589
00:28:14,800 --> 00:28:17,000
where the two parts of your
lymphatic system and your

590
00:28:17,200 --> 00:28:18,700
capacity for producing
antibodies.

591
00:28:18,700 --> 00:28:22,300
But the truth of the matter is,
if you trip and fall and you

592
00:28:22,300 --> 00:28:24,300
start to feel tingling in your
fingers, that's your immune

593
00:28:24,300 --> 00:28:27,200
system already preparing, you,
for impact, your producing

594
00:28:27,400 --> 00:28:30,700
coagulants to stop you from
bleeding before you've even

595
00:28:30,700 --> 00:28:33,300
given cut, like the immune
system is just phenomenal.

596
00:28:33,300 --> 00:28:37,300
Your body wants to be healthy.
And so a really neat way to look

597
00:28:37,300 --> 00:28:38,800
at this.
Is how long does it?

598
00:28:39,000 --> 00:28:43,500
To create type 2 diabetes.
Well at the level of seed oil

599
00:28:43,500 --> 00:28:46,200
and processed sugar and garbage
production.

600
00:28:46,200 --> 00:28:50,000
We were eating in the 70s, it
took about 40 years, it took

601
00:28:50,000 --> 00:28:53,000
about now, you can do it in 20
years, you know, but still it

602
00:28:53,000 --> 00:28:55,700
takes decades, right?
It takes decades, how quickly

603
00:28:55,700 --> 00:28:57,600
can type 2 diabetes, be
reversed.

604
00:28:57,600 --> 00:29:00,500
Well, first of all, there are
doctors who don't even know.

605
00:29:00,500 --> 00:29:02,500
It can be reversed, they treat
it like a chronic disease so

606
00:29:02,508 --> 00:29:04,300
they can subscribe you to
medicine for the rest of life.

607
00:29:04,300 --> 00:29:07,300
But the truth is its reversible
in the vast majority of cases

608
00:29:07,500 --> 00:29:10,600
and it can be reserved reverse.
First and six eight, nine weeks.

609
00:29:10,600 --> 00:29:15,700
Like it can be done quickly.
So if we were, I've never

610
00:29:15,700 --> 00:29:17,400
thought of it this way before
but it just popped in my head.

611
00:29:17,400 --> 00:29:20,800
Let's thing with this way, if we
thought of it, like a scale, how

612
00:29:20,800 --> 00:29:26,700
much weight is on the scale that
that it takes 20 years to create

613
00:29:26,700 --> 00:29:29,200
the disease?
Only we, how much we only have

614
00:29:29,200 --> 00:29:32,100
to put the slightest, slightest
weight back on the scale and

615
00:29:32,100 --> 00:29:36,200
turn the whole thing around and
six weeks, you know, anybody

616
00:29:36,200 --> 00:29:38,600
who's only ever about six weeks
away from returning around

617
00:29:38,600 --> 00:29:39,600
there.
He's why?

618
00:29:39,700 --> 00:29:42,800
Because the body was fighting
the whole time, it was lifting

619
00:29:42,800 --> 00:29:45,300
this phenomenal waiting.
I can hold it, I can hold it.

620
00:29:45,300 --> 00:29:48,000
I can hold it and all it needs
for you to do is just take a

621
00:29:48,000 --> 00:29:49,300
little off and then the body can
go.

622
00:29:49,300 --> 00:29:51,400
I got it.
I've got it.

623
00:29:51,600 --> 00:29:56,000
So, so what I would say is that,
anybody healing from anything

624
00:29:56,400 --> 00:30:01,600
injury disease, the first thing
to do, is to get your body's

625
00:30:01,600 --> 00:30:05,000
physical needs met.
Good quality are good hydration,

626
00:30:05,000 --> 00:30:08,000
sunlight nutrition, and sleep,
take care of those things.

627
00:30:08,000 --> 00:30:11,400
And then your immune, System is
engaged and Magic can happen and

628
00:30:11,400 --> 00:30:14,200
you can turn things around far
more quickly than people even

629
00:30:14,200 --> 00:30:17,500
realize how awesome.
And then it may be that you

630
00:30:17,500 --> 00:30:20,400
still need medical intervention.
I'm not arguing against that.

631
00:30:20,600 --> 00:30:23,000
I'm just saying that.
What we do is we shortcut.

632
00:30:23,000 --> 00:30:25,800
Oh, I'm carrying 40 pounds.
I'll take ozen pick.

633
00:30:26,100 --> 00:30:28,600
Well, only if you want to take
it for the rest of your bloody

634
00:30:28,600 --> 00:30:31,600
life because the studies are
showing you come off it and you

635
00:30:31,600 --> 00:30:34,400
put the weight back on or the
vast majority of it back on and

636
00:30:34,400 --> 00:30:37,800
you put it on quickly to the
average person is only gaining

637
00:30:37,800 --> 00:30:40,500
gaining.
Something like Pounds a year, we

638
00:30:40,500 --> 00:30:42,700
but apparently, I think
something like people on his

639
00:30:42,700 --> 00:30:45,200
impact, put back 70% of the
weight within two years or

640
00:30:45,200 --> 00:30:46,200
something.
It's incredible.

641
00:30:46,900 --> 00:30:49,500
Guess what once you start taking
it, you're supposed to take it

642
00:30:49,500 --> 00:30:53,000
for the rest of your life.
Well, what if instead you just

643
00:30:53,000 --> 00:30:56,300
change your lifestyle, you know,
and didn't have to be on that

644
00:30:56,300 --> 00:30:59,000
drug at $200, a month, plus the
side effects.

645
00:30:59,800 --> 00:31:04,100
So as Eric as the creator of
lots of cool, beneficial things

646
00:31:04,500 --> 00:31:08,200
products programs companies.
I wonder what, what, what are

647
00:31:08,200 --> 00:31:09,100
you most proud?
Dove.

648
00:31:11,500 --> 00:31:14,800
Well, I suppose you're asking
professionally and I'm most,

649
00:31:15,000 --> 00:31:16,100
really, I'm just take in
children.

650
00:31:16,100 --> 00:31:19,100
But yeah, taking take it how you
take it, how it lands with you.

651
00:31:19,100 --> 00:31:21,200
I want I want it to be your
answer and then there's not a

652
00:31:21,200 --> 00:31:25,500
qualification on it.
Well, I'll go I'll go with

653
00:31:25,500 --> 00:31:27,100
professionally.
The truth of the matter is that

654
00:31:27,100 --> 00:31:30,200
I am most proud of wild fit
professionally.

655
00:31:30,200 --> 00:31:31,600
I've done some cool stuff in my
life.

656
00:31:31,600 --> 00:31:35,000
Like, I started a company that
built, hyper-realistic trauma,

657
00:31:35,000 --> 00:31:37,400
simulators that won awards from
the US Army because we were

658
00:31:37,400 --> 00:31:39,600
doing Hollywood, special
effects, and we took that Tech

659
00:31:39,600 --> 00:31:41,600
over.
And we see, we literally saved

660
00:31:41,600 --> 00:31:43,400
lives and I'm very proud of all
that.

661
00:31:43,400 --> 00:31:46,500
But the thing with wild fit is
that at this stage, maybe

662
00:31:46,500 --> 00:31:49,000
100,000 people around the world
have been through our core

663
00:31:49,000 --> 00:31:51,100
program, over half a million.
People have been through our

664
00:31:51,100 --> 00:31:53,400
master classes, we've helped
people lose Millions.

665
00:31:53,500 --> 00:31:55,400
Pounds.
We've helped thousands of people

666
00:31:55,400 --> 00:31:57,900
reverse type 2, diabetes and
push a variety of other diseases

667
00:31:57,900 --> 00:32:00,500
into remission.
Get off, chronic medications and

668
00:32:00,500 --> 00:32:02,500
massively, enhance their quality
of life.

669
00:32:02,700 --> 00:32:05,000
And we're only at the beginning
of that cycle and the joke of it

670
00:32:05,000 --> 00:32:08,700
is I started as a hobby.
I really like I started as a

671
00:32:08,708 --> 00:32:12,400
hobby a and it's been my most
successful business by far wow.

672
00:32:12,400 --> 00:32:15,200
So I imagine that have you
looking closer at other Hobbies

673
00:32:15,200 --> 00:32:18,600
you have yeah yeah well pretty
much everything I do now is a

674
00:32:18,608 --> 00:32:20,700
hobby so that's good news.
Cool awesome.

675
00:32:21,000 --> 00:32:23,600
So Eric, what's the best way for
people to learn more about About

676
00:32:23,600 --> 00:32:27,000
wild fit.
Well get wild fit.com is our

677
00:32:27,000 --> 00:32:28,400
website.
Obviously, that's a great place

678
00:32:28,400 --> 00:32:31,200
to start.
We even have a try wild fit

679
00:32:31,700 --> 00:32:34,200
program where people can do the
first two weeks of the program

680
00:32:34,200 --> 00:32:37,100
and onboard themselves.
And and and that's really really

681
00:32:37,100 --> 00:32:38,600
a nice way to put their toes in
the water.

682
00:32:39,300 --> 00:32:41,500
You can also follow me on
Instagram, I manage my own

683
00:32:41,500 --> 00:32:43,400
Instagram.
It's not an agency it to me, and

684
00:32:43,400 --> 00:32:47,200
it's at Eric Ed needs and yeah,
I think that's those are the

685
00:32:47,200 --> 00:32:48,500
best ways.
Awesome.

686
00:32:49,000 --> 00:32:53,700
And I just want to stress to
everyone listening, I pay paid

687
00:32:53,700 --> 00:32:55,900
for the program.
This wasn't some like, oh of you

688
00:32:55,900 --> 00:32:58,000
have become my podcast.
If I can do the program for you

689
00:32:58,000 --> 00:33:00,000
was like that.
Like I invited Eric on to want

690
00:33:00,000 --> 00:33:02,700
to have a competition about this
because I was so impressed and

691
00:33:02,700 --> 00:33:04,800
Blown Away by the program and
the results.

692
00:33:05,000 --> 00:33:09,200
And what am I five months
removed from it?

693
00:33:09,400 --> 00:33:14,300
And I think I'm three pounds
above where the that

694
00:33:14,300 --> 00:33:18,200
Thanksgiving morning when.
When, after my 90 days, what was

695
00:33:18,200 --> 00:33:20,000
your net change?
You know, from the beginning of

696
00:33:20,000 --> 00:33:23,800
the program, I was just under 30
pounds. £30.

697
00:33:23,800 --> 00:33:25,800
Yeah, only 29.
It's really easy.

698
00:33:26,600 --> 00:33:28,000
It's really easy to Discount
that.

699
00:33:28,000 --> 00:33:31,600
But you're talking about like if
you ever if you ever if you ever

700
00:33:31,600 --> 00:33:33,800
find yourself like it wasn't
that big a deal.

701
00:33:33,800 --> 00:33:36,900
Go take a backpack, stick 30
pounds, and it carried around

702
00:33:36,900 --> 00:33:40,700
for the day and then the
steering thing more than the

703
00:33:40,700 --> 00:33:44,400
number is how like I've never
felt as healthy.

704
00:33:44,800 --> 00:33:48,600
Like yeah, I'm living on these
the program is over.

705
00:33:48,600 --> 00:33:51,600
I'm still living on the the
vegetable concoction that that

706
00:33:51,600 --> 00:33:52,500
you'll be introduced to if you
do.

707
00:33:52,600 --> 00:33:56,800
The program and I like it.
Yeah, it makes no sense.

708
00:33:58,300 --> 00:33:59,700
But again, thanks you for
joining us.

709
00:33:59,700 --> 00:34:00,700
Thanks everything that you're
doing.

710
00:34:01,400 --> 00:34:03,500
As you're anyone tuning
listening, please visit room and

711
00:34:03,500 --> 00:34:05,000
feel see the blog post with this
episode.

712
00:34:05,000 --> 00:34:06,600
I have all the links to various
resources.

713
00:34:06,600 --> 00:34:09,000
Discussed wherever you're
discovering real men feel,

714
00:34:09,000 --> 00:34:12,300
please give us a scribe like
follow share, send this this

715
00:34:12,300 --> 00:34:13,800
show to someone that would
benefit from it.

716
00:34:13,900 --> 00:34:16,900
You can always reach out to me
at real men, feel at gmail.com.

717
00:34:17,199 --> 00:34:19,199
And if you're not yet in the
real men, feel private Facebook

718
00:34:19,199 --> 00:34:23,000
group, you can join us there to
visit real men, feel dot-org, /

719
00:34:23,000 --> 00:34:23,000
roof and it will.
Next time be good to yourself. /

720
00:34:23,000 --> 00:34:26,100
roof and it will.
Next time be good to yourself.