Living WildFit | Navigating Fake Food and Deceptive Marketing

0:01 Greetings and welcome to real men. Feel is it your host Andy? Grant, I'm an author coach and healer, you can visit the integrate.com to learn more about w. Women feel exist to remind men that they're human beings. They have the right to experience and express all of their emotions. We have conversations that most men are not having but that all men can benefit from. You know, one of the most emotional relationships, many of us have is with food and that is often mirrored in a love-hate relationship with their own bodies. The best thing I did for my physical health last year was a program called wild fit in late 2021. I went into a prolonged period of depression and misery. I gained over 30 pounds in just three months last summer, finally feeling better about myself and taking positive actions.

0:44 Again, my weight was the final obstacle. That's when I discovered my guest. Eric Ed needs, Eric is a Serial entrepreneur with experience, including Wireless networking military research and Hollywood Film Production today. Eric is a leading Authority in Ural change Dynamics. He has created a consultant on some of the most effective transformative and highly rated educational products and live events in the world. Eric's dedication and passion for improving the quality of human lives across the world, was the inspiration behind his Flagship program. Wild fit globally, recognized as the most effective Health transformation program on the market, welcome to real men. Feel Eric Thanks for having me. Good to be here. So, I want to start, you do not call while fit a diet. Why is that?

1:31 Well, it's really a matter of grammar. Frankly, you know, with every with every other species on Earth, we worker, we refer to their diet in a scientific sense that you know like an elephant has a diet. It eats about 200 kilograms of grass and bark and seasonal fruit in a drink 70 liters of water. And that's its diet, and, and a cheetah each 2.5. Kg kg of meat. Fresh meat only, it won't eat dead meat. That's its diet. And leaf cutter ants. Well, they don't eat leaves, but the point is they have a diet and it is only really humans that go on a diet, you know, we've we do this with words every now and again, where we change the meaning of a word to suit some marketing Trend. So diet went from a species way of life, to Temporary alteration to your normal day-to-day existence in order to help you, squeeze in that dress for a special occasion. You know, and and it's it's not functional that that use of the word diet.

2:29 And by the way, Way, there's only a few like, there's a few humans, go on diets and our pets. Go on diets and by the way, who are the sickest animals on Earth, Did you create wild fit because you had a challenge with your own own weight? Or was it, was it something else that prompted you to do it? You know I wasn't very I wasn't very cognizant of weight as a problem, I was overweight but you know, antibody morphologies. Interesting, when you're hanging around with people, you tend to get a sense of your weight relative to their weight. So you know, if you're at a if you're at a county fair and Minnesota looking like, You were me, you'd feel pretty bloody thin.

3:10 Let me tell you, but, you know, the average person would walk around and they wouldn't feel particularly overweight because everybody is in that condition and you know, I think that it, you know, in my early 20s, I was overweight but what I was dealing with that was more acute to me was a variety of really difficult symptoms. I had terrible allergies. If I walked anywhere near a cat or dust, I would II my sinuses would completely shut down. I had to just have problems that cause debilitating pain. My doctor had ordered me to have throat surgery. You know, I was like I was really suffering a lot. I had terrible cystic acne and so those things routinely sent me to doctors and, and those doctors routinely gave me pills and creams and inhalants, and even injections and all kinds of different things.

3:52 And nothing really worked for me until I Revisited my relationship with food. So, and when I did that, all the symptoms went away. But I also lost about 35 pounds in the first month or so. And I wouldn't have said I needed to. But of course, once I did, I realized I did. Yeah, that's why I was really impressed about when I when I first heard about this was that you get this this program makes you healthier and and just happens to lose you lose weight for a lot of people they do. Yeah, it's a strange twist that it's maybe two orders of magnitude more effective at Weight Loss than any other quote diet that's ever been developed. And, but it's not, it's not a diet program and it's not a weight loss program.

4:35 It's a lifestyle program but of It plays into a very important principle. And that is that is is when somebody develops a healthy lifestyle, which means being well-nourished, but also running through proper seasonal. Change when they go through these metabolic modes, then what happens is that they right size. And and by the way, that means that our clients that are under weight gain weight, and I mean it's our clients that are overweight lose weight. And our client said are already at a normal weight and up changing your body composition to a healthier competition with a higher muscle in the lower, you know, lower fat level is, what's unique about this. Compared to other diets is that it's not sort of this temporary thing. Well funny built into the question, right?

5:15 It's it really, it really is not a diet. It's not. It isn't a diet in the sense that it isn't. The temporary thing that we're using a system called behavioral change, Dynamics and effective transformation, so that what happens is, as you know, when you first of all, the programs very sticky. So when people listen to video one, they want to listen to video too. And they want to go to video through and they want to talk to their coach. And so there's No, they don't have to pay attention the it, you know, it's kind of like this. There are books that you have to, like, force your eyes down the page. And then there are books that pull your eyes down, the page. Well, this program pulls you through it and so that's a big part of it. But the other thing is that the things that we do during the program, create new neurology and and what that means is that it helps people reduce the dependency on say, restriction and willpower which is never going to work in the long term.

6:05 And so what happens is when we pull people People like year after they've done the program, some eighty percent of them report that they're still way on track and even those that report that they're not largely mostly 90%, tell us that, they didn't go all the way back to where they were. They just didn't keep improving quite the way they wanted to, and they could. So it's the whole point is, is that the way the way a Diet Works is to give you a whole series of restrictive rules, many of which are counterproductive to the goal, all of which are designed to harm. Self-esteem. And and then you're supposed to use willpower to hold on to that. And then, of course, the average person, it can only do that. The average is six days.

6:46 So the average person can only hang on for about six days and then they relapse doesn't work. And what is the food? What is the eating in the program based on, right? Okay, so let's say this that there are three, there are three aspects of wild fit that are all required for it, to be this. Effective and one of course is like robust nutrition. You know, that that's the key thing on. One of our principles, we have a series of principles and one of the principles is that your health is more dependent upon and determined by you getting enough of your needs met, then you eliminating things. So right away you know most diets like they just go up to you and they rip your heart out of your chest. You got to give up all your favorite stuff. That's the first thing they open with. Well that's going to be a problem for most people especially when you get The emotional linkages and the and all the stuff they've gone through. So the the first thing that we do is we focus on improving nutrition and where are the nutritional knowledge comes from is nutritional anthropology?

7:51 It comes from human history food science? These days is it's so flawed that it's that it's irrelevant. In fact, no irrelevant would make it isn't strong enough, it's dangerous, that's what it is. Irrelevant woodsy La, what. I know the food science that you largely In the mainstream Press, today is actually dangerous and I can just give you one example. I read, two conflicting articles in the Daily Mail that talked about the health or not of eating eggs, one article said that the eggs were healthy and would even help prevent diabetes in the other article said that eggs, increase the risk factor for diabetes. Now, this is insane. I so I decided to do, you know, I don't know if you know this but a lot of people get their education from the headlines, which is clearly a bad idea.

8:34 So I decided to do something novel. I read the actual article and then Went even more novel and I read the study and here's what I found out. Is that in the study what they determined was that a percentage of the people in the study there was flying around. 1200 people in the study was done in China and a percentage of them found that the consumption of eggs correlated with an increase in blood sugar. So somewhere between that and it appearing in this one of the most widely read Publications in the world. The editorial, the writer, the editorial staff moved it from correlates with an increase in blood sugar. Sugar to creates diabetes like you know whatever but then I went deeper into the study and what I found deeper into the studies that it only happened with women, that's odd. I mean that's that's odd.

9:19 So then I read the disclosures of this study and in the disclosures the study they said that women on this study largely did not enjoy eating eggs in the form of scrambled fried boiled, or poached, and ain't. And they consume their eggs. As baked goods do not spend cakes cookies. And what have you? And that correlated with an increase in blood sugar, and all of that gets translated into an article. It says eggs, cause diabetes, you know, so the so food science today is and is absolutely bought and paid for half the time some companies are paying to increase the demand of their food, the other half. They're paying very heavily to decrease the demand of the food they're competing with. So in this case that article was almost certainly pushed ahead by somebody in the carbohydrate industry that wants to see people eat less eggs because eggs are so safe. Creating that they, that they're, you know, they want people to eat their eggs.

10:12 They want them to eat their carbohydrate products instead of eating eggs. So we're in this game of Risk for the food industry is fighting for our plate. Share all the time. So I have a better question if you suddenly got yourself an exotic pet and you had to figure out what to feed it. Would you go to Harvard website or PubMed? And look for the latest double-blind study. That was funded by a pet food company to figure out what you should feed your pet, or would you watch the nature channel, right? Right. It's nature Channel within an hour. You would have a pretty good understanding of what your animals lifestyle is, because there it is in nature. Well, we have both present-day hunter-gatherer communities and we have the archaeological record, there is no question about the evolved human diet. There is no question anybody who wants to argue.

10:52 There's a question just doesn't know or well they know and they have an agenda. So when we look at nutritional anthropology, we were able to create a very good makeup of, not only what we ate, but in roughly, what ratios and also in what seasonal Cycles, we ate them in and and that that's where the Churchill underpinning of wild to comes from then I've already hinted towards this is second feature. That's very you know, that's unique and a big part of why. Well, if it's such a differentiator is that we recognize that not only did our ancestors evolved to survive seasonal, fluctuation, but to utilize those seasonal modes, they are important to us. It's actually important to go through seasonal, fluctuation and, and when you fail to do that, you put your body out of balance.

11:34 And then the third piece really has to do with the behavioral, change the psychology of it. It will power alone is never going to get the job done and you're changing Urology. Has to happen in the program is designed to do that. Yeah. And it does that amazingly well, I don't know if there's a conscious gamification but it was fun. Like every Friday you call it enhancement day and it's like oh What's it gonna be? What's it going to be in? The community is excited to find out what the new thing is, it worth is new thing or whatever might be. It was really interesting and you know, a lot of other programs make a big point of exercise as well. So how much exercise Is required in Wild fit? Well, frankly, no exercise is required. We encourage people to undertake something that we call intentional movement and that is to, you know, take extra steps and forego the Rockstar parking and skip the elevators for the few floors.

12:23 And that's the leaders in that kind of stuff. And, and, you know, we also don't discourage somebody, if they want to go out there and exercise, unless there are particular profile, which is to say that they're carrying, say, over about 30 pounds. And they really have A fair bit of weight, they want to release. And in that case, will often discourage them from doing intensive exercise, particularly if they're women because they, that increases cortisol production, which has the effect of potentially slowing down the weight, release the truth is your body shape. In terms of, you know, releasing weight is 95% food and 5% exercise that 5% exercise is incredibly important, but if you do it in the wrong order it's frankly dangerous.

13:06 That's one of the biggest pieces I took out This ayat always why I want to lose weight. I'm going to exercise more and eat less, and, and nothing changed or sometimes, I would even gain weight. So, yeah, it wasn't till I realized, I was, well, family realize. I was, I was putting my body into starvation mode and my body was fighting to keep all the fatted could because it's like, what are you doing to me? Yeah, yeah. That's exactly what right? And you know, the the diet industry on the whole, I mean they asked people in calories trick, they don't understand that the metabolic response to calorie restriction is to hold on tighter. R-right, they asked people to count calories. Well, that is also stressful and we're raising cortisol level. They asked people to wait, wait, wait, themselves all the time that's stressful. They asked him to do intensive levels of exercise, which most of them aren't in the physical shape to be doing. So they damage their knees and what have you and and then on top of all that, they asked them to feel guilt and shame. When they can't stick to the incredibly complex set of rules of the diet and of course, guilt and shame are both food triggers.

14:03 So the diet industry is basically designed to damage your self-esteem and Trigger food. Savings as it always been this way, did was there ever food marketing that we just accurate and trying to help consumers? You know, I don't know that there's like one particular evil executive working in a software company in Atlanta Georgia II just you know, just randomly. But what I do think is that, you know, I think with this way, I saw a comedian do this. Once I wish I could give credit but I'll just, I'll just steal it and hope that somebody knows where it came from. But it's like, you know, you could get all angry and you could go, that's it. I'm so mad at what the food industry's doing and they sneak sugar into.

14:45 In their manipulative marketing campaigns. I want to go to the food industry and I want to punch somebody in the face, okay? Who you going to punch in the face or you gonna go punch the girl at the retail or the boy at the retail counter who's was clearly not their fault. So you better go find the manager of the store but it's a retail chain saw his faults now we got to go maybe go directly to manufacture that Nabisco and I want to punch them in the face. So I think I can't believe you're doing this to us. Only that person's just doing a job, that's the job they got. They're not, they're not evil, they're just hitting the target. So why are they doing it then? Oh, you know why? It's because the CEO that That's who we gotta punch in the face. We got to go punch the CEO in the face. We're doing it. Well, the CEO toe is really just doing what the board told him to do or her to do. So, what we got to do is go find the members of the board and punch all of them in the face, right? You know, that you guys did this to us, you see you board members that Nabisco.

15:32 It's your fault. Only only the board members are really, they're really just trying to. They're really just trying to do what the shareholders told him to do so who are the shareholders? Well, they shareholders are. The large Pension funds that you're in my parents have their pensions in. So we got to go punch our parents in the face. You know what, I'm trying to get at is that I don't think there's a specific evil person making this stuff happen and I think occasionally there are people that in the food industry. That really mean to do good things. But if we take a look at like Kellogg's for example, Kellogg's has, you know chemical materials that are in their food in America that they have acknowledged are bad and that they specifically Cause problems with attention deficit.

16:17 Like, they've acknowledged that they then undertook to remove those things from their food. They missed their own deadline for removing them because a they haven't found the right formulations to replace them yet. With meanwhile in the EU, Kellogg's make cereal there without those chemicals. Because in the EU, there are regulations that protect the citizens against that kind of thing. So you know it's it's hard to know exactly when all this started but I will say this, it's not new. And it really comes down to you and me because if you and me 20,000 years ago were walking along and we return to one of the camps that we as hunter-gatherers would occasionally return to. And we haven't been there for about two years and we sit down and we look over and we go, oh my gosh.

17:01 What's going on over there? Like what Andy? There's do? You know that one fruit that we really like it's growing right? Where you and I sat last year. Remember we had the handfuls and we were eating, you don't think Think we did that to you I mean something like that had to happen right? At one point in time. Some early human spotted the pattern we throw the seeds there or we drop them or and they start growing along that path or in that spot and the minute we spotted that. Here's here's the next conversation. Well Andy, since we now know how to grow food, should we grow the yummy? Sweet stuff, or the green? Bitter stuff. And that's where it all went wrong. The minute. We could start growing for pleasure.

17:44 So you've mentioned just now eating for pleasure but also the guilt and shame are. What are the most common emotional issues or resistance tied to food? Wow, there are so many they and really it really all begins in childhood. I'm sure you've seen this, but you've got a child, you know, running down the street, trips falls lands, lands, hard. Looks up immediately for parent if it cannot find a parent and it wasn't hurt that bad. And what does it do? That child just gets up keeps playing but if mummy or daddy or nearby, you know, it's right and no Mommy, your daddy being in. Good parents would do anything to end. Their child's painting, the cookie and the minute, they hand over that cookie.

18:30 The child stops crying. So first of all the parents learn shit, that works well and secondly the child learns. Oh look, The Cookie is related to love and healing and Anesthesia it, neutralizes pain. And so now, you wonder why it 45 years old, you walk in and buy a back box of Chips, Ahoy on scarf. The thing down, well, because you're in pain. So, there's, there's a bunch of those types of things. But then, there's also the food industry that have very intentionally attempted to remove your capacity for conscious decision making by anchoring emotional states to their food. You deserve a break today, you deserve a kid cap. I mean, it was entirely about trying to get you to go right in and get their thing the minute. You are on a break and, and, and like, let's be clear. They have the best marketers in the world, because most of them are now owned by tobacco companies. So in those tobacco people, they knew what they were doing manipulating.

19:20 I mean, they were manipulating people into doing something that's obviously not a good idea, inhaling smoke. I mean, anybody sitting around a campfire, nose inhaling smoke is obviously not a good idea and they managed to trick the vast majority of the people at the time to do that thing. And once they had to move out of that, they moved and took those manipulative marketing. And addiction programs and what have you moved them into the food industry. So it seems we're at the mercy of unconscious parenting and very conscious and deceptive marketing. There you go, there you go. It's like, it's like, you know, one of the, one of the ways to look at it is often talk to parents and like, I don't really want to, I don't, you know, I don't like sales and like well I tell you right now, the entire Destiny of your children comes down to who the who's the best sales people in their life? Because the drug dealer down, the street is the salesperson and they're going to sell them on it. Drugs, you got to sell them off the drugs. So, you know, it really comes down to that and the trouble is that most parents don't understand what's going on with the food industry and they don't understand. Like I was really blown away.

20:21 I was in a restaurant with some very good friends of mine and this is some years ago now. But we're at this restaurant and they had a little boy and he was about two and a half or approaching 3 years old and the father ordered a Coke which I just, I forgot people did that. Like, I forgot that people do that. It's like, sometimes I see people smoking to go. Oh my God, they still do. That I didn't know I have sheltered myself, but so we ordered a Coke and then he poured some of the coke into a little glass and he handed it to his son at two and a half years old. And I'm like, Hold on. Now, what is going on here? And then the kid wouldn't take it because kids shipped it. Typically don't like new things, right? So so they don't like new things that's, you know, so that's why it's hard to get them to eat broccoli because if they didn't grow up eating it, then it's new and they don't want to have it. So the kid doesn't want any goes, no, come on. Give it a try and get a try.

21:05 No kidding. The father took on the role of the drug dealer. Come on kid. You're gonna love it. You're gonna love it so much, give it a try. And of course the kid does and And there it is. The addictions begun. Well, if it were me as a parent I would have waited. As long as I could for that introduction to happen, I wouldn't have forbidden it, don't get me wrong. That doesn't work either. Forbidding it just activates the child's desire to Rebel. What I would have preferred to do is wait until it was unavoidable Because by the time it's unavoidable, the child has a better sense of consequences, you know, a four or five year old. Child, can link up a temper, tantrum with the coke. They drank an hour before they can figure that out, but not, if they were already addicted from. M2.

21:47 I mentioned that some people's fears around hearing while fit our that it's so restrictive. I can't live my life. I can't go out to eat. I can't see people. I've just got to, like, lock myself at home and not touch, all the evil Foods in the world. Why would you say no, I can tell you nobody, who does wild fit, says that? It's the people who are thinking of doing it, who think it's a diet. And and so then they, then they feel like that because diets have made them feel that way in the past, a huge amount of what we have to do in marketing. Say, look, it's not gonna be like anything you've done before. Like it's just not, by the way, you tell me on day one, when you showed up, didn't you think it was just like it was so different than anything you've seen before you or even question whether or not it was saying is that was that would that be fair to say?

22:27 Yeah, that's accurate. Yeah, it's that different And so, you know, it's when people say that I have two different responses, one is, you won't feel that way. Once the once you've gone through the program because you'll have new neurology about food and the other. The other thing about that is that, you know, are you willing to walk into a restaurant order food, you way you want to have it and and you know because these days you go in a restaurant and most of the items on the menu, the way I look at a menu is a menu is a badly organized list of ingredients. The menu shows you what the restaurant has and the way they'd like to serve it to you but it doesn't have to be that way. And then some people go. I don't want See that guy, you know, I want to be the bad guy, you know. Can I have it with this? And without that in a little bit of this and can you swap one of the I don't want to be that guy? Well, you know what?

23:10 That guy is way less likely to get diabetes. That guy is way Lesley. You have circular or problems that resulted in a tation. And you know, vision loss, that guy is way less likely to get cancer. That guy's way less likely to have heart disease. That guy is way more likely to live in his old age, and be able to play on the floor with his grandchildren, because his knee still bloody work. That's who that guy is. And that has a lot to do with self-esteem. It takes. Self-esteem to walk in and and have it the way you wanted. It takes self-esteem to say to your friends. I'd love to come for dinner, you just need to know. This is the way it is. For me, that take self-esteem and a big part of what wild fits about is building self-esteem. A big part of the diet industry is reducing self-esteem, and that's exactly what happened. Somebody goes on a diet when they're done, they have less self-esteem than when they started by the time you've gone through the first three weeks of wild fit you feel better about yourself as a human being for pleb for a plethora of reasons as you know? Yeah yeah some of the It's that that I found unique to, it were the amount and level of coaching happening, the the full concept of a being in a community.

24:09 This isn't something that that you just like, oh, I'll start this by myself, my own schedule, like it's very organized. And yeah, even again, it's ritualised with again with that Friday waiting. What's next? And what's it going to do to us now and, you know, that sort of thing. But but again II surprise I found it just surprisingly fun but the psychological aspects. These were truly blow him out. Like I've done, I've done lots of work but I was still like, shocked that every food that I have ever overeaten was a food that was a reward in my childhood and I never realized that and told you asked me to look into it. Yeah, so it was little things like that, that added up to Big differences.

24:49 And, you know, with my program ended on Thanksgiving Day which was. I hope you can do Thanksgiving, how can you? I'm like well we did it by having the healthiest Thanksgiving ever had in our lives and it was And you felt better the next day than anybody else. Did after Thanksgiving. Yep. Normally my normal Thanksgiving, we always host, would everyone goes home and at midnight, I finish like five pies by myself as a Penance as a reward. And I feel gross for the next two or three days, that's my normal Thanksgiving and that did not happen this year and they did not miss it. And then December, we went to Las Vegas for a wedding and in some of the marketing, you say you'll be able to withstand the most decadent Buffets in Vegas. I'm like, oh we're going to put This is the test and yeah, it all looked gross to me. I was amazed, I don't I think I hope we were there for seven days.

25:40 I think we had one dessert. One set a really high end fancy place. Not just eating like free ice cream bars and just stuff like that anywhere. So it not only did it work during the program, you know. You you you there's a way of living the program. So again, it's not this temp. It's a temporary thing kind of with, with the structure but then it is really surprisingly. Easy to keep going. If I know there are a lot of foods that you are not a fan of, if they're if you had the power to remove one food or so-called fake food, what would it be? Well, you know it's sort of a funny thought exercise because you know, you could you could you zero in on a particular food, that that was like the linchpin or the Keystone ingredient. That's in a lot of food.

26:25 You know, you could say well like refined sugar, for example, but the truth is what I would do right now, if I really had the power to do it is I would just delete all breakfast cereal, just delete breakfast Europe because that's where a huge amount of the problem. Starts for children and said, they're being fed dessert. Every day before they go to school. And we wonder why they have attention deficit problems. And we wonder why they have I hyperactivity problems. Well, guess what? The number two ingredient on almost every breakfast cereal in the world is number is sugar and that in the old and generally, if it isn't number two, it's because it's number one and then kids are sprinkling sugar on top of it off. And you know, we're honey or something like that. So I would I would eliminate breakfast cereal. I think Kellogg Kellogg did US UND.

27:05 I believe. He think he was, I think he thought he was doing the right things and he had people going on fasting and all kind of stuff you just have leave. Misguided and and he and being as misguided it is, he's now caused Untold death and harm to hundreds of thousands millions of people. And so I would I would remove breakfast cereal if I could do it and we mentioned all sorts of health issues and diseases that come about from the eating, the wrong things. So is it truly the most effective and cost-effective and speed effective way to eliminate Disease by changing. What we put in our bodies, You know? Yeah, I can give you some sort of, I suppose relatively hard evidence of that you see the, your body wants to be healthy. Everybody's body wants to be healthy. So, your immune system, let me just back up from it. You don't have an immune system, nobody has an immune system, there's no immune system.

27:58 Your body is an immune system. Every, every part of your body is working to keep it healthy and heal it and protect it from pathogens. He's like, you know, the closest, Part of the, the one part of the body, you could kind of argue has the strongest role in say, being an immune system where the two parts of your lymphatic system and your capacity for producing antibodies. But the truth of the matter is, if you trip and fall and you start to feel tingling in your fingers, that's your immune system already preparing, you, for impact, your producing coagulants to stop you from bleeding before you've even given cut, like the immune system is just phenomenal. Your body wants to be healthy. And so a really neat way to look at this. Is how long does it?

28:39 To create type 2 diabetes. Well at the level of seed oil and processed sugar and garbage production. We were eating in the 70s, it took about 40 years, it took about now, you can do it in 20 years, you know, but still it takes decades, right? It takes decades, how quickly can type 2 diabetes, be reversed. Well, first of all, there are doctors who don't even know. It can be reversed, they treat it like a chronic disease so they can subscribe you to medicine for the rest of life. But the truth is its reversible in the vast majority of cases and it can be reserved reverse. First and six eight, nine weeks. Like it can be done quickly. So if we were, I've never thought of it this way before but it just popped in my head. Let's thing with this way, if we thought of it, like a scale, how much weight is on the scale that that it takes 20 years to create the disease? Only we, how much we only have to put the slightest, slightest weight back on the scale and turn the whole thing around and six weeks, you know, anybody who's only ever about six weeks away from returning around there. He's why?

29:39 Because the body was fighting the whole time, it was lifting this phenomenal waiting. I can hold it, I can hold it. I can hold it and all it needs for you to do is just take a little off and then the body can go. I got it. I've got it. So, so what I would say is that, anybody healing from anything injury disease, the first thing to do, is to get your body's physical needs met. Good quality are good hydration, sunlight nutrition, and sleep, take care of those things. And then your immune, System is engaged and Magic can happen and you can turn things around far more quickly than people even realize how awesome. And then it may be that you still need medical intervention. I'm not arguing against that.

30:20 I'm just saying that. What we do is we shortcut. Oh, I'm carrying 40 pounds. I'll take ozen pick. Well, only if you want to take it for the rest of your bloody life because the studies are showing you come off it and you put the weight back on or the vast majority of it back on and you put it on quickly to the average person is only gaining gaining. Something like Pounds a year, we but apparently, I think something like people on his impact, put back 70% of the weight within two years or something. It's incredible. Guess what once you start taking it, you're supposed to take it for the rest of your life. Well, what if instead you just change your lifestyle, you know, and didn't have to be on that drug at $200, a month, plus the side effects. So as Eric as the creator of lots of cool, beneficial things products programs companies. I wonder what, what, what are you most proud? Dove.

31:11 Well, I suppose you're asking professionally and I'm most, really, I'm just take in children. But yeah, taking take it how you take it, how it lands with you. I want I want it to be your answer and then there's not a qualification on it. Well, I'll go I'll go with professionally. The truth of the matter is that I am most proud of wild fit professionally. I've done some cool stuff in my life. Like, I started a company that built, hyper-realistic trauma, simulators that won awards from the US Army because we were doing Hollywood, special effects, and we took that Tech over. And we see, we literally saved lives and I'm very proud of all that. But the thing with wild fit is that at this stage, maybe 100,000 people around the world have been through our core program, over half a million. People have been through our master classes, we've helped people lose Millions.

31:53 Pounds. We've helped thousands of people reverse type 2, diabetes and push a variety of other diseases into remission. Get off, chronic medications and massively, enhance their quality of life. And we're only at the beginning of that cycle and the joke of it is I started as a hobby. I really like I started as a hobby a and it's been my most successful business by far wow. So I imagine that have you looking closer at other Hobbies you have yeah yeah well pretty much everything I do now is a hobby so that's good news. Cool awesome. So Eric, what's the best way for people to learn more about About wild fit. Well get wild fit.com is our website. Obviously, that's a great place to start. We even have a try wild fit program where people can do the first two weeks of the program and onboard themselves. And and and that's really really a nice way to put their toes in the water.

32:39 You can also follow me on Instagram, I manage my own Instagram. It's not an agency it to me, and it's at Eric Ed needs and yeah, I think that's those are the best ways. Awesome. And I just want to stress to everyone listening, I pay paid for the program. This wasn't some like, oh of you have become my podcast. If I can do the program for you was like that. Like I invited Eric on to want to have a competition about this because I was so impressed and Blown Away by the program and the results. And what am I five months removed from it? And I think I'm three pounds above where the that Thanksgiving morning when. When, after my 90 days, what was your net change? You know, from the beginning of the program, I was just under 30 pounds. £30.

33:23 Yeah, only 29. It's really easy. It's really easy to Discount that. But you're talking about like if you ever if you ever if you ever find yourself like it wasn't that big a deal. Go take a backpack, stick 30 pounds, and it carried around for the day and then the steering thing more than the number is how like I've never felt as healthy. Like yeah, I'm living on these the program is over. I'm still living on the the vegetable concoction that that you'll be introduced to if you do. The program and I like it. Yeah, it makes no sense. But again, thanks you for joining us. Thanks everything that you're doing. As you're anyone tuning listening, please visit room and feel see the blog post with this episode.

34:05 I have all the links to various resources. Discussed wherever you're discovering real men feel, please give us a scribe like follow share, send this this show to someone that would benefit from it. You can always reach out to me at real men, feel at gmail.com. And if you're not yet in the real men, feel private Facebook group, you can join us there to visit real men, feel dot-org, / roof and it will. Next time be good to yourself. / roof and it will. Next time be good to yourself.